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Critical thinking of high school students - method of verification of the news
Mališová, Iva ; Miessler, Jan (advisor) ; Wolák, Radim (referee)
Thesis "Critical thinking of high school students - the method of verification of the news" focuses on the analysis of the media literacy of Czech high school students. The aim of the work was to find out how students validate information and whether they do so at all. I also focused on their critical thinking of the news and if they are able to recognize misinformation. I divided this thesis into two parts - theoretical part and the analysis. In the theoretical part, I focused on media concepts, issues of the digital media era and the inclusion of media education in the curriculum. I divided the research into two parts - quantitative and qualitative. In the first part of the research, I sent a questionnaire to the students from various high schools. I got 339 responses. Then I went deeper into the topic and did individual interviews with a sample of 11 students. The results of the questionnaire survey revealed that students are able to work with various sources of information, in most of them verify reports, and almost all can recognize misinformation. Due to the already conducted research of media literacy in the Czech Republic, I did not expect this positive result. However, in individual interviews in which I treated the respondents more in depth, the weaknesses of their media education became...
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Erotic Fashion Photography
Birgusová, Helena ; Rosenfeldová, Jana (advisor) ; Halada, Jan (referee)
This bachelor thesis focuses on erotic fashion photography in marketing communication. The main objective is to give a historical overview of erotic photography in marketing of fashion brands and to identify its critical aspects and their development over time. The thesis is divided into two parts - theoretical and practical. In the theoretical part, the thesis focuses on the usage of an erotic approach in marketing communication in general. Attention is focused on the definition of sex in advertising, its effectiveness on consumer behavior and aspects that affect its impact on consumers. Furthermore, the thesis focuses on the history of erotic fashion photography in a wide social and artistic context and then introduces the most important personalities of the erotic fashion photography in marketing communication in recent decades. Subsequently, the main critical aspects of the problem are identified. The practical part consists of research. The main research question was to find out whether erotic fashion photography had changed over the past twenty years in magazine Elle in the Czech Republic. The qualitative content analysis was selected as a research method. Research results suggest that erotic fashion photography has changed over the years. The use of erotic appeals and the selection of...
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